OneFan, Sportheca’s first build in partnership with SBF Group, boosts a new cultural trend in Brazil’s sportainment market by offering a true digital transformation for sports through SuperApp. Through SuperApp, teams, leagues, associations and federations can deliver products, services, experiences and exclusive content to their fans in a mobile format, all based on behavior and routine data on the platform.
Inside SuperApp
ENGAGEMENT
BIG DATA
CONTENT
SECOND SCREEN
POWER POLLS
PROGRAMS AND REWARDS
ENGAGEMENT
ENGAGEMENT
SuperApp was conceived to promote digital engagement for supporters and become the main point of contact between a team and their fans.
In one single environment, the fans have access to everything related to the team: news, exclusive content, interactions, experiences, rewards and much more!
BIG DATA
BIG DATA
Data collection happens 24/7 through sensors such as GPS, Wi-Fi, accelerometer, gyroscope, antenna, bluetooth, among others.
The collected data is constantly analyzed to identify behavior patterns and profiles.
Every analysis keeps the collected data inside the user’s device and never sends it to the cloud or anywhere outside the device.
All resulting insights are treated as pre-defined action triggers for conversion and engagement.
CONTENT
CONTENT
The fan can consume an increasing amount of content related to the team’s daily life through a mobile-only content, which means mobile-native: vertical and with short duration.
Behind the scenes;
Exclusive interviews;
Goal camera.
SECOND SCREEN
SECOND SCREEN
Interactive features for fans to share their opinions about the game and choose the best players in the field;
Exclusive statistics that help the fans have a better understanding about the game and a new way to watch the matches;
Match play-by-play;
Interactive polls;
Offensive Thermometer;
Heat Map;
Match influence percentage.
POWER POLLS
POWER POLLS
Give your fans the power of making small decisions, increasing their sense of belonging and participation on the organization’s daily events.
Interviews: Allow your fans to choose the player/athlete who will participate in a press room interview during the week;
Questions: Fans are able to send questions to the coach or to the players who are going to be interviewed;
Uniform: Players have a chance to choose which uniform the team will wear for the next match // Crowd’s Jersey;
Sectors: Fans can choose what the bleechers will be called, as well as VIP rooms and other sectors..
PROGRAMS AND REWARDS
PROGRAMS AND REWARDS
Exclusive and/or special prices for redeeming team products, discount coupons, experiences, digital collectible assets and lotteries.
Products: Beyond discount coupons, offering products as tangible rewards;
Collectibles: Make available some digital assets such as collector’s items with name, ID and collection number;
Lotteries: Drawing prizes from redeemable lucky numbers. Could be game jerseys, autographed items or even experiences;
Digital experiences: Offering digital experiences to engage the fan from a content co-creation starting point and contributing to the team’s platform.
Made to engage
Brand activation network
7 launched apps in Brazil
+10 sports institutions
+ 1 million subscribers
4.7 general app score