

Alongside our ecosystem we create, develop and launch our own startups. This startup fabric format (startup studio) has shown to be more advantageous when compared to traditional models of acceleration and investment through venture capitals.
Our Innovation Campus is located in the Pinheiros district, right in the middle of São Paulo, bringing together the ideal conditions for entrepreneurs, startups, companies and sports institutions to unlock the full potential of their businesses and, together with Sportheca, co-develop solutions that will impact the sports market.
OneFan is Sportheca’s first build and is a partnership with Grupo SBF (Centauro, Nike and NWB). Its objective is to boost a new culture in the sports entertainment market and in fan engagement. The OneFan apps offer fans exclusive access to team products, services, experiences and content.
Inova.São will have an ecosystem of specialists to develop solutions that increase revenues and the club’s sporting competitiveness.
In São Paulo, a technology campus is promoting innovation creation to promote sports.
Where we are
São Paulo
517, Cristiano Viana St.
Pinheiros, São Paulo
CEP 05411-000
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