An agile and systematic model to build startups

We act as a startup studio: a startup factory where we ourselves, together with our ecosystem, create, develop and launch our own sportstechs, the sport startups. This model has been offering more advantages when compared to traditional models of acceleration and investment through venture capitals.

How we do

We form multidisciplinary squads to build solutions based on the main trends and opportunities in the sports industry.

With the necessary experiences and skills, we are involved in the creation, validation and implementation of new startups, using technology and innovation methodologies in an agile and efficient way.

We work in collaboration with angel investors, investment funds, strategic partners and customers to further leverage and drive new businesses to successful exits.



We have a rigorous methodology to increase the chances of a business achieving success. This methodology was thought out and validated for new startups to develop in an agile and efficient way, keeping a high level of adherence to the market needs.


Market Research

Development Team

UI & UX Design

Project Management


Company Formation





PR & Media



Class of 20/21

Status: Closed

Soccer Operating System


Fan Engagement Monetization



1st owned build: funding, team, headquarters and market onboardng

Start of operation in July 2020

Partnership with Grupo SBF since January 2022

Thesis 22/23

Status: Em atividade

Thesis 1

Opportunities on Web3 Metaverse

Thesis 2

Metamorphosis of sports content

Thesis 3

Reinvention of matchday experience


Contact us in case you are interested in investing or helping with the development of our thesis

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You may send us an e-mail introducing yourself and outlining your project. If it makes sense, we will invite you for a chat at the Innovation Campus.

Yes, we have a department of ”corporate venturing” which is focused on identifying opportunities and developing solutions so companies, teams and leagues can create new solutions and revenue sources for their businesses.

Contact us with your updated resumé and LinkedIn profile so we can evaluate. We are looking for talented people who are passionate about sports in fields such as product, UI/UX, development, project management, communication and marketing.

Not yet. We join in with our own resources including expertise, network, experience and help with the process of looking for outside investment.

We live the field of sportstech and we are mapping opportunities all the time. When a market opportunity comes up, we research its viability and then turn it into a thesis.

Contact us so we can schedule a detailed conversation by phone or a visit to our campus.